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What’s New | September 15, 2025

FinPath’s Brand Refresh and Product Updates

We are rolling out FinPath’s new logo and colors alongside new product updates to help your journey towards financial freedom.
Brand Refresh and Product Updates | FinPath Financial Wellness
Brand Refresh and Product Updates | FinPath Financial Wellness

Over the past year, we’ve been hard at work enhancing the FinPath experience – driven by your feedback and inspired by the evolving needs of employees. 

Financial wellness isn’t one-size-fits-all. That’s why FinPath continues to grow and adapt – just like the people we serve. From new features to smarter tools and more ways to learn, we’re committed to delivering meaningful support that makes a real impact. 

Our New Logo:
The Same Great Program, Backed by the Best

Brand Refresh and Product Updates | FinPath Financial Wellness

We believe that financial wellness is for everyone, and HUB International makes that possible. Launched in 2022, FinPath has evolved to be a comprehensive workplace wellness program. Our relationship with HUB gives our participants a holistic financial wellness experience, offering all of the resources and avenues they need to become financially independent and successful. 

HUB is a leading full-service global insurance broker and financial services firm providing risk management, insurance, employee benefits, retirement and wealth management products and services. Through insurance, financial advising, and financial coaching, we are able to bring comprehensive solutions to employers and improve the lives of their employees.  

New Platform Enhancements

FinPath provides the resources and tools to make more informed financial wellness decisions about retirement savings, benefits enrollment, debt management and emergency planning – now with enhanced insights and personalized guidance powered by FinPath Intelligence.  
Brand Refresh and Product Updates | FinPath Financial Wellness
Digital Money Assistant
The days of Googling financial questions are over. Powered by FinPath Intelligence, you can ask your digital assistant any financial or workplace benefits question at any time and get instant guidance that’s unique to your financial situation and priorities. 
Brand Refresh and Product Updates | FinPath Financial Wellness
Connecting Accounts
View checking, savings, retirement, and investment accounts all in one secure, convenient spot. Like bringing all of the pieces of the puzzle together for one clear picture – for your eyes only. 
Brand Refresh and Product Updates | FinPath Financial Wellness
Benefits Clarity
Your workplace benefits and money management go hand in hand. Navigate your employer benefits with the help of the digital money assistant 24/7, to make sure you aren’t missing out on a single perk. 
Brand Refresh and Product Updates | FinPath Financial Wellness
Personalized Insights
It’s one thing to learn, it’s another thing to apply knowledge. Personalized educational content and journeys turn budgeting, retirement, and savings into actionable steps to pursue their goals and see real progress. 
Personalized educational content and journeys turn budgeting, retirement, and savings into actionable steps – so you can see real progress. 

Introducing FinPath Intelligence

What is FinPath Intelligence?

FinPath Intelligence is the brain and tech power behind our most coveted tools and features, designed to personalize and elevate the financial wellness experience.

  • From guided educational journeys to an intuitive digital assistant, FinPath Intelligence delivers engaging support tailored to each user’s unique goals. 
  • Built on secure technology and informed by real human insight, it’s how we bring smarter, more meaningful financial solutions to life.
AI Capabilities

Smart tools are nothing new to FinPath! As our program has developed, we’ve been utilizing AI and virtual instructors like “Penny” and “Ira” in participant financial courses. Our interactive capabilities offer a unique and genuine learning experience, customized to our users’ financial stages. 

The digital money assistant’s responses only pull from approved financial sources and are monitored and managed by financial professionals for quality control. This is a closed service, so the chat feature is not learning to then share information or knowledge externally. It learns with the interactions made, only to produce a better output.